Jeff Bauer from Forbes.com starts by describing his business challenge: Make real-time quotes available the website, do it fast & cheap and the history of real-time quote availability and how the owners, availability and price of real-time data has changed overtime.
Decided to use BATS exchange for real-time data, gave them access to streaming data, but the data was in a raw format. Forbes didn’t have the infrastructure to transform the raw data into response to real-time stock quote requests. Forbes is a publishing company, not a technology provider.
